In the decade of 2000, people received less than 20 emails/day on average.
Now, an average person receives 121 promotional emails/day – excluding emails from friends and family / emails he wanted to receive,
This industry is growing at 3% every year.
Emails are huge.
Your mother didn’t care about her email address, you do and your children will do even more.
Why am a babbling about emails today?
It is because, today’s story is about a company that helps you organize your emails.
The story starts with Yaro’s own struggle with email overload. Yaro is the founder who created the company that we will discuss in a moment.
Feeling bogged down by constant emails as a busy entrepreneur, he hired an assistant to manage his inbox.
Life improved dramatically.
Email management can be a form of anxiety for a lot of people (including me) and when Yaro got a solution with an assistant, he thought of a brilliant idea.
What if I offer it as a service to other people?
And that’s exactly what he did.
He created this: https://inboxdone.com/
The purpose of Inbox Done is simple.
They will give you a virtual assistant who will read your emails, reply to the emails and will only notify you about what you need to know.
As we all know, creating a business is easy. The main difficult is marketing it and Yaro faced the same obstacle.
This is what Yaro’s marketing looked like (nothing magical, pretty straight forward):
Content Marketing: Yaro primarily relied on content marketing in the early stages. He created valuable blog posts and articles related to productivity and email management, attracting potential clients looking for solutions.If you go to his website, you will find some of the blog posts he wrote abotu email management.
Building an Email List: He captured leads through opt-in forms on his blog, offering free resources like ebooks or webinars in exchange for email addresses. This allowed him to nurture leads and promote InboxDone directly.
Leveraging Social Media: He actively engaged on platforms like Twitter, sharing relevant content and interacting with potential customers.
Paid Advertising: As InboxDone grew, Yaro started using paid advertising platforms like Twitter Ads to reach a wider audience with targeted campaigns.
Affiliate Marketing: He partnered with other bloggers and influencers in the productivity space, offering them commissions for promoting InboxDone to their audience.
I checked all of his marketing and social channels and it is obvious that no one platform is the driver of his traffic, it is a mix of everything.
He doesn’t have millions of followers on one platform that’s driving the bulk of the revenue.
Oh wait, I didn’t tell you about the revenue.
They do approx 1m USD/year (yup!)
And the traffic comes from everywhere.
There are two things that I love about this business.
The LTV of a customer is extremely high. Once someone joins and gets good service, the chance of them leaving is very low.
The price is high as well. It starts from $1395 USD/month (that’s their lowest price) – which is certainly not cheap.
That’s exactly why, even though it is a very small market, the value of the business seems high.
I really enjoyed learning about Inbox Dome and it gave me the same realization again.
Businesses are everywhere.
You just need to identify a problem and jump in.
I will leave you with that.
