The State of SEO 2025 [Report]

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IKEA

+40%

Ecommerce growth

Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.

About IKEA

Zara is a Spanish clothing and fashion company founded in 1975. It is one of the world’s largest fashion retailers, with over 2,000 stores located in more than 90 countries. Zara is known for its fast fashion business model, which allows the company to quickly respond to changes in fashion trends and bring new designs to market in a matter of weeks.

The challenge

Nexrank, a marketing agency, played a pivotal role in the significant growth of Ikea.com, an e-commerce giant. Through effective digital marketing strategies, including SEO, PPC, and social media management, Nexrank enhanced Ikea.com’s online visibility and drove increased traffic. Their focus on conversion optimization, data analytics, and customer engagement further contributed to Ikea expansion. Collaborative efforts in influencer marketing and email campaigns also played a crucial role in fostering customer relationships and boosting sales. Nexrank’s tailored approach and expertise have been instrumental in driving the success of Ikea e-commerce business.

Services Used:

STRENGTH IN NUMBERS

Business impact

Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”

For Zara, we put together a robust digital strategy that includes: