Are you a small business owner in LA struggling to gain visibility and attract new customers? As an entrepreneur, you know how competitive the market can be. You pour your heart and soul into building your business, but without visibility, how will people even know you exist? Don’t worry, you’ve got this. And now, you’ve got help. At L.A. SEO, we’re here for you. We’re the leading SEO company in Los Angeles, and we’re going to help you rise to the top of Google so you can gain the exposure you need. Our team of experts has been helping businesses like yours for over a decade using proven strategies to boost your search rankings and web presence.
What Is SEO and Why Is It Important?
SEO stands for search engine optimization. It refers to the process of optimizing your website to rank higher in the organic search results of search engines like Google, Bing, and Yahoo. If you want your business to gain more visibility and traffic online, SEO is essential.
When people search for products or services related to your business, you want your website to appear as high as possible in the search results. The higher your ranking, the more likely people will click through to your site. SEO helps search engines find and rank your website for relevant searches. By optimizing page content, site structure, and technical elements, you can improve your ranking over time.
SEO provides many benefits for businesses:
Increased organic traffic. Higher rankings mean more people will find your site in searches, leading to more visitors and potential customers.
Improved brand awareness. Ranking prominently in search results exposes your brand to more people and helps establish your credibility and authority.
Higher conversion rates. Visitors who find you organically tend to have higher buying intent, so your conversion rates may increase.
Cost savings. Unlike paid ads, SEO is a long-term investment that continues to drive traffic and revenue over time at no additional cost.
To rank well in search, your website needs to be optimized for both search engines and human visitors. Our SEO experts focus on:
Keyword research to find relevant terms and phrases that people search for
Optimizing page content with keywords, synonyms, and related terms
Creating an intuitive site architecture with a clear hierarchy and navigation
Optimizing page load speed, mobile-friendliness, and secure hosting
Building high-quality backlinks to signal to search engines that your site is authoritative
Monitoring rankings and making iterative improvements to increase visibility over time
With an effective SEO strategy tailored to your business goals, you can achieve sustainable growth and success online. SEO is an essential tool for any business looking to gain a competitive advantage and build a larger customer base.
Our SEO Services in Los Angeles
Our SEO Services in Los Angeles
Organic SEO
At L.A. SEO, we provide professional organic search engine optimization services to help your website rank higher in the search engines like Google, Bing, and Yahoo. Our SEO experts will perform an in-depth analysis of your site and competitors to determine the best keywords and content strategy to help you gain more visibility and traffic from search engines.
On-Page Optimization
On-page optimization refers to optimizing elements on your actual website to make it more search engine friendly. Some of the on-page techniques we use include:
Keyword optimization: Placing your target keywords in places like page titles, URLs, headers, content, image alt text, and meta descriptions.
Mobile-friendly design: Ensuring your website is optimized for mobile devices since Google favors mobile-friendly sites in search results.
Page load speed: Optimizing images and code to make your website load as fast as possible. Page load speed is a ranking factor.
Internal linking: Linking to other relevant content on your site to keep visitors engaged. This also helps search engines discover your content.
URLs: Using keywords in your page URLs to tell search engines what the page is about.
Schema markup: Adding schema.org markup to your site to give search engines more information about your business, products, and services.
Off-Page Optimization
Off-page optimization refers to building quality backlinks and citations to your website from other authoritative websites. Some of the off-page techniques we use include:
Link building: Gaining high-quality backlinks to send signals to Google that your site is an authority in your industry or niche.
Social media: Promoting your content on social media platforms like Facebook, Twitter, and LinkedIn to increase traffic and backlinks.
Online citations: Listing your business on directories and citation sites to build trust and authority.
Content marketing: Creating and promoting useful content to build brand awareness, increase traffic, gain backlinks, and rank higher in search engines.
With our professional SEO services in Los Angeles, we can help you dominate the search results and gain more visibility, traffic, and customers. Contact us today to get started!
Website Design Optimized for SEO
To rank high in Google and gain more traffic to your website, it’s important that your site is designed with search engine optimization in mind. At L.A. SEO, our web designers build sites optimized for SEO so you can reach more potential customers.
Easy to Navigate
We create websites with a clean layout, logical menu structure and minimal clicks to get anywhere on the site. This makes it easy for visitors and search engines to explore your site.
Mobile-Friendly
With more and more people accessing the web via mobile devices, your site needs to display well on phones and tablets. Our designers build responsive websites that adapt to any screen size. This is also an important factor for Google rankings.
Fast Loading
Nobody likes waiting for a slow website to load. Our developers optimize sites for speed by compressing images, minimizing code, and utilizing content delivery networks. Fast sites provide a good user experience and are favored by Google.
Strong Call-to-Action
The goal of your website is to get visitors to take action, whether it’s making a purchase, signing up for your newsletter or contacting you. We place highly visible call-to-action buttons and include persuasive copywriting to encourage conversions.
Keyword Optimization
We perform extensive keyword research to determine the best terms and phrases to target for your industry and location. Then we strategically place these keywords in your page titles, URLs, headings, and content to help improve your rankings in search results.
Mobile-First Indexing
Google now uses a mobile-first indexing method, meaning they evaluate the mobile version of your site first before the desktop version. If the mobile site isn’t optimized, it can negatively impact your rankings. Our web designers build responsive sites that meet all of Google’s mobile-friendliness requirements.
By optimizing your website for SEO, search engines like Google will have an easy time discovering and ranking your site. This means you’ll gain more visibility and organic traffic from people searching for your products or services online. Let the web design experts at L.A. SEO help you build an SEO-friendly website that generates more leads and boosts your business.
Social Media Marketing for Increased Visibility
Social media marketing is essential for increasing visibility and reaching new potential customers. With over 3 billion people using social media worldwide, it offers an unparalleled opportunity to build brand awareness and connect with your target audience.
As the largest social network, Facebook is a must for any business. Create a business page to share updates, photos, events and engage with customers. Run targeted ads to reach new potential customers. Use Facebook Live to stream live video and connect in an authentic way. Offer promotions and contests to increase engagement.
Instagram is ideal for visual brands and businesses. Post high quality photos and short videos to showcase your products and company culture. Use relevant hashtags to make your content more discoverable. Collaborate with influencers for increased exposure. Run Instagram stories and live video for an behind-the-scenes look at your brand.
While more fast-paced, Twitter is great for quick updates, sharing blog posts, and connecting with industry influencers. Post often using trending hashtags. Engage with followers by replying to their tweets. Follow industry leaders and join in on relevant conversations.
As the top social network for professionals, LinkedIn provides an opportunity to establish your company as a thought leader, network, and recruit top talent. Post long-form blog content and join industry groups discussions. Build relationships by endorsing and writing recommendations for others. Promote job openings to reach qualified candidates.
YouTube
YouTube is the second largest search engine after Google and the top video sharing platform. Start a company channel and post engaging video content like product tutorials, behind-the-scenes footage, and interviews. Run pre-roll ads to reach viewers interested in your industry or product. Collaborate with influencers for product placement and endorsements. YouTube is a powerful tool for educating customers and building trust in your brand through video.
Social media marketing, when done consistently and effectively, is one of the best ways to reach your target audience and grow your business. Post regularly, engage with your followers, run promotions and ads, and don’t be afraid to experiment with different platforms and types of content to find what resonates most with your audience. The key is simply to start the conversation.
PPC Advertising – Fast Results From SEO Experts
Once you’ve optimized your website and content, the next step is pay-per-click (PPC) advertising. PPC ads allow you to target specific keywords and audiences to drive qualified traffic to your site. Our PPC experts will help set up and manage PPC campaigns to deliver fast results.
Google Ads
Google Ads, formerly AdWords, is Google’s advertising platform and the world’s largest PPC network. Our Google Ads certified professionals can create tailored campaigns to target your ideal customers on Google Search, Maps, YouTube, and the Google Display Network. We’ll help choose targeted keywords, set competitive bids, create appealing ads, and optimize your campaigns to maximize results within your budget.
Bing Ads
Bing Ads is Microsoft’s PPC platform and a great way to reach customers searching on Bing, Yahoo, DuckDuckGo and more. We can build campaigns targeting keywords and audiences relevant to your business to drive high-quality traffic from Bing’s network of search engines and partner sites.
Facebook & Instagram Ads
With over 2 billion monthly active users, Facebook and Instagram are essential for any digital marketing strategy. Our social media advertising experts can create and manage Facebook and Instagram ad campaigns to reach your target audience. We’ll help determine the best ad format, choose eye-catching creative, target users by location, interests, behaviors and more to increase brand awareness, drive traffic, and boost sales.
Remarketing
Remarketing, also known as retargeting, allows you to reconnect with visitors after they leave your website. By placing a small piece of code on your site, we can create ads to re-engage people who have shown interest in your business. Remarketing campaigns typically have a high conversion rate since you’re reaching people already familiar with your brand. We’ll set up remarketing campaigns across Google, Facebook, Instagram and other networks to keep your business at the top of customers’ minds.
PPC advertising, when done right, can deliver fast results to grow your business. Our PPC experts have the experience and knowledge to manage effective campaigns across major networks like Google, Bing, Facebook and more. Contact us today to discuss how PPC can work for you.
Conclusion
So there you have it, if you want your business to dominate the search engines and be at the top of Google, you need to work with the pros at L.A. SEO. Their team of experts has the skills and experience to get you ranking high and converting visitors into customers. Why struggle with DIY solutions or work with amateurs when you can have an award-winning agency handling it all for you? Contact L.A. SEO today to get started – your business success and growth depend on it. The future is online, make sure you’re leading the charge.
