You probably already know that a lot of time and e ort comes with successful social media management. It’s not uncommon for digital marketers to spend hours each week drafting content, monitoring, analyzing, creating reports, and managing paid social ads. All of this can be a lot, if not too much, for a small team to handle.

However, if you don’t want to hire a third-party agency for your social media needs, there are plenty of impressive social media artificial intelligence and automation tools that can help with some of your tasks, freeing up your time to dive deeper into the more creative areas of social media strategy.

Leveraging Social Media Automation and AI Tools

Automating your social media can be useful for developing acontent plan, so you’re always prepared. But before we start, it’s important to note that social media automation and artificial intelligence (AI) tools shouldn’t be used in any unethical way such as buying followers or otherwise manipulating your audience. Not only is that dishonest, but it can also reduce your engagement rate. Even if you’re using artificial intelligence or automation to develop and share your posts, you want to make sure you have a human overseeing the process and managing the responses. People won’t react favorably to your content if it feels like it was developed by a robot.

With social media automation and AI tools, you can automate your social listening. With automation tools, you can see brand mentions across all platforms in one place. Additionally, you can follow certain keywords, topics, or hashtags to see what’s going on in your industry. Moreover, social media automation tools can be used to follow your competitors. Ultimately, social listening tools can help you come up with ideas for social media posts or even product ideas. AI can analyze the sentiment of social media posts and comments, which can help businesses and organizations understand how their products or services are being received by the public.

You can also manage your analytics. There are a number of standalone tools to measure social media analytics, or you can often manage analytics within your social publishing software. This type of automation allows for e cient collection, processing, and analysis of large data, identification of patterns and trends, monitoring of brand mentions, and even content engagement and sentiment, saving time and resources and providing more Automation and AI tools can help you curate content, too. While not all automation tools provide content curation , some of them do. This means that you can choose industries or topics you think your audience is interested in. Then, the software will curate content that you can share and post on your social media platforms. Some tools will help you easily gather and curate content from your followers and fans, or identify influencers.

They can help to schedule your social media posts as well. Social automation tools can help you develop a steady queue of content. This can help you plan ahead, so you can spend more time on creativity and less time on the tedious posting tasks. Additionally, many social automation tools give you the option to schedule posts in bulk by inputting in aspreadsheet of posts. This can be helpful if you have a team or an agency that is jointly developing and approving content. Additionally, in some cases, AI can also analyze the historical metrics of your social pages to recommend the best posting times for maximum impact.

Creating content is another task AI can help with. It can be used to generate social media posts or other types of content automatically, freeing up time and resources for social media managers. Some AI tools can also recognize context from a larger piece of content and develop social media posts, then help create posts at scale. In some cases, these tools can help you create platform-specific messages and images in your brand voice.

Kate Bradley Chernis, CEO and Founder of social media AI company, Lately , sees three particular benefits:

Kate Bradley: When it comes to social media content generation with AI, we’ve seen three key benefits. The first is automation. It’s time-saving, of course. This is a no-brainer. Everybody wants time saving. The idea that you could put a few inputs in and get a lot out is, obviously, very, very beneficial. Lately, we’ve seen time savings of 84% in content creation, which is a huge win, obviously. That means you can go on vacation.

The second benefit we’ve seen is when you pair the artificial intelligence with a human specifically, your results skyrocket exponentially. So we created an algorithm that learns from human intervention and it continues to learn over time.

The more the human collaborates with the AI, the smarter and smarter the AI gets and the better and better the results get. So for example, we see results like 98% sales conversion, 12,000% increased engagement.

The third way that we’re seeing AI benefit the content creation scene in social media is really around customized voicing. So we built, at Lately, an artificial intelligence engine that learns your voice and then also learns the voice of your target audience. What’s great about that is it prevents you from putting generic vomit into the world. Everything that you put out is customized to you and to the people you want to target.

AI also lets you moderate content. It can be used to identify and flag inappropriate or harmful content, making it easier for social media platforms to maintain a safe and welcoming environment for their users and for employees who have to help moderate that content.

Customized advertising is another benefit of AI. AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points, resulting in more e ective and relevant advertising campaigns.

As you can see, there are a number of ways that automation and artificial intelligence can help you transform your marketing strategy. One thing to keep in mind is that these tools work best when you spend time and energy to train the systems to identify and generate the right information and content.

For a comprehensive list of possible vendors to help you with this process, check the resources section. Overall, the use of AI and automation in social media can help to improve the user experience, increase e ciency and productivity, and generate valuable insights for businesses and organizations.