Short-form videos, such as Instagram Reels, TikToks, and YouTube Shorts, have become increasingly popular among social media users. In fact, not only is short-form video the most popular trend among marketers, with one-third using it, but it’s also the most e ective and has the highest ROI. Additionally, 73% of consumers prefer to watch a short-form … Continue reading Your Short-Form Video Strategy: Research and Planning