ROI-Driven paid search optimization
Our connection with you hinges on achieving results, and in paid search marketing, results are quantified by ROI. Every single day, our main emphasis is on constructing ROI by analyzing real data and devising campaigns that convert. This encompasses:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Nexorank
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The key to a successful SEM campaign goes beyond merely ensuring your website appears on Google. Unlike other SEM agencies in USA that may just set your ads to display on Google and leave it at that, these campaigns often fall short of their optimal performance.
The real secret to achieving optimal SEM results lies in the ability to encourage as many people as possible to reach out to you after clicking on your ad and landing on your website. For instance, if your current SEM ads have a 2% conversion rate on your landing page, this means that out of 100 visitors to your page, 2 people would contact you.
Real certified Google Ads professionals
Acquire a team of certified Google AdWords/SEM specialists, each with a minimum of 2 years of experience managing diverse SEM campaigns locally. We assist you in crafting the ideal blend of strategy and implementation to ensure the attainment of your goals.
what you get
What is included in our paid search marketing services?
When you collaborate with Nexorank, you’ll have access to our comprehensive array of paid SEM services. These services are crafted to enhance every aspect of your paid advertising, encompassing:
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ad services
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PPC audit services
One of our initial actions for your business is conducting a comprehensive PPC audit. In this audit, we will assess every significant aspect of your existing PPC campaign and generate a report detailing what’s effective and what needs improvement. The report will dissect each component of your PPC strategy, identifying areas for enhancement, and we’ll provide recommendations on how to do so. Moreover, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Simply reach out to us to get started.
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Remarketing services
At Nexorank, we specialize in helping you unlock the full potential of remarketing, especially through platforms like Google Ads. Through Google Ads, you have the capability to monitor traffic to specific pages on your website and deliver targeted ads to users who have visited those pages. Our team is committed to aiding you in setting up the necessary tracking mechanisms and crafting compelling remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Nexorank is here to offer comprehensive support in unleashing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will help you pinpoint the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Leveraging this information, we will assist in establishing geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
ad services
Social media ad services
While Google Ads undeniably stands as a powerful advertising platform, it’s crucial to acknowledge the existence of various other avenues for effectively displaying ads and engaging with your target audience. Social media platforms, in particular, provide compelling paid advertising options that should not be underestimated. With users dedicating approximately 28% of their internet time to social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Choosing the right keywords is just the beginning. We comprehend how to align the search intent of your target keywords with ad copy, CTAs, and landing pages that transform clicks into ROI.
Experienced PPC management
How can you determine what works if you've never achieved results before? Our paid search managers boast years of experience overseeing successful campaigns across various industries. And we have satisfied clients to vouch for it.
Google Premier Partnership
Collaborating with a Google Partner agency provides a distinct advantage. We not only hold certifications in all forms of Google advertising but also gain access to direct support and additional resources offered by Google. Your campaigns directly benefit from this exclusive insider knowledge.
“Nexorank PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search refers to a digital advertising model in which advertisers pay a fee each time their ad is clicked. This form of online advertising is often associated with search engines, where advertisers bid on keywords relevant to their business or target audience. When users search for those keywords, the ads appear at the top or bottom of the search engine results page. One of the most common platforms for paid search advertising is Google Ads.
The term “pay-per-click” (PPC) is often used interchangeably with paid search, reflecting the payment structure where advertisers pay for each click on their ad. Paid search campaigns allow advertisers to target specific keywords, demographics, and geographical locations, providing a measurable and controllable way to reach their target audience and drive traffic to their websites.
Paid search management services involve the expert planning, execution, and optimization of paid advertising campaigns on search engines. Professionals or agencies offering these services handle tasks such as keyword research, ad creation, bid management, and continuous optimization to maximize the effectiveness of online advertising efforts. The goal is to drive targeted traffic, increase visibility, and achieve a positive return on investment for businesses engaging in paid search advertising.
Paid search involves advertisers bidding on keywords to display their ads when users search for related terms. The ad placement is determined by factors like bid amount, ad quality, and relevance. Advertisers pay when users click on their ads, and the system rewards higher-quality ads with better positions. This model, seen in platforms like Google Ads, enables businesses to target specific audiences and pay for actual clicks, providing a measurable and cost-effective advertising approach.
Use paid search when you want to quickly boost online visibility, target specific audiences, and generate immediate results. It’s effective for promoting products or services, launching time-sensitive campaigns, or competing in a competitive market. Paid search is particularly valuable when you need a flexible and measurable advertising approach that allows you to control costs and track performance in real-time.
Paid search refers to a digital advertising model in which advertisers pay a fee each time their ad is clicked. This form of online advertising is often associated with search engines, where advertisers bid on keywords relevant to their business or target audience. When users search for those keywords, the ads appear at the top or bottom of the search engine results page. One of the most common platforms for paid search advertising is Google Ads.<\/p>
The term “pay-per-click” (PPC) is often used interchangeably with paid search, reflecting the payment structure where advertisers pay for each click on their ad. Paid search campaigns allow advertisers to target specific keywords, demographics, and geographical locations, providing a measurable and controllable way to reach their target audience and drive traffic to their websites.<\/p>"}},{"@type":"Question","name":"What are paid search management services?","acceptedAnswer":{"@type":"Answer","text":"
Paid search management services involve the expert planning, execution, and optimization of paid advertising campaigns on search engines. Professionals or agencies offering these services handle tasks such as keyword research, ad creation, bid management, and continuous optimization to maximize the effectiveness of online advertising efforts. The goal is to drive targeted traffic, increase visibility, and achieve a positive return on investment for businesses engaging in paid search advertising.<\/p>"}},{"@type":"Question","name":"How does paid search work?","acceptedAnswer":{"@type":"Answer","text":"
Paid search involves advertisers bidding on keywords to display their ads when users search for related terms. The ad placement is determined by factors like bid amount, ad quality, and relevance. Advertisers pay when users click on their ads, and the system rewards higher-quality ads with better positions. This model, seen in platforms like Google Ads, enables businesses to target specific audiences and pay for actual clicks, providing a measurable and cost-effective advertising approach.<\/p>"}},{"@type":"Question","name":"When should you use paid search?","acceptedAnswer":{"@type":"Answer","text":"
Use paid search when you want to quickly boost online visibility, target specific audiences, and generate immediate results. It’s effective for promoting products or services, launching time-sensitive campaigns, or competing in a competitive market. Paid search is particularly valuable when you need a flexible and measurable advertising approach that allows you to control costs and track performance in real-time.<\/p>"}}]}
